One of life’s great contradictions is that you can have too much of a good thing. It’s something we all experience from time to time—too much dessert, an overplayed song, too many back-to-back reruns of “Cheers.” The point is, more isn’t always better, particularly if it’s more of the same.

When one performs a Google search for a local business, the results will often display an information box on the right side of the screen. This box is known as the Knowledge Panel, a Google-generated summary of a business that lists basic info like location, hours and reviews. Because of the quick, useful information it provides (as well as the legitimacy it lends to a brand or service provider), the Knowledge Panel is a desired feature for any business.