Don’t do what I did. Last month, I sent an email to our NationalWeb clients without triple-checking it. As a result, anyone who wanted to learn more about “Essential SEO Tasks for Small Businesses” got shunted to a different article about email marketing. It was an easy mistake to make, but it also would’ve been an easy mistake to catch.

Our sister company, Diamond Certified, is maintaining an updated list of fire resources, links, how to help etc. here.

In light of the fires in Santa Rosa and the North Bay, Nancy, our Production Manager, has been receiving messages of support and offers of help. Here's her response:

Hello everyone,

You can answer the “How is your business doing?” question in several ways. Whether it’s based on a gut feeling, your financials or recent sales, you have several data points. However, when we switch the question to “How is your business doing online?” the potential data sources become virtually endless. I find that most business owners are overwhelmed by the myriad options, so instead of looking at numbers, they default to a gut feeling. I’m here to tell you this is a mistake.