My most popular recent post on my personal Facebook feed asked my friends to recommend a new hair stylist. Everyone had an opinion, chiming in with names, warnings, jokes and glowing promotions. I’m a fairly average Facebook user: I scroll through my feed daily and post one or two times per week. I have around 150 Facebook friends—not exactly Kardashian numbers, but I’ve curated this list to contain only the “friends” who are actually friends, as well as the pages of companies I’m actually interested in.